Lore. 1. a body of traditions and knowledge on a subject or held by a particular group.

2. knowledge acquired through education or experience.

[ Old English ]    from the Anglo-Saxon word -  Lar  - teaching, learning.

Saga. 1. a long story of heroic achievement, especially a medieval Icelandic or Norwegian prose narrative.

2. a series of connected books giving the history of a family etc.

3. a long involved story.

[ Old Norse ]    from the Icelandic word -  Segja  - to say.

So why did I call my business Lore and Saga?

Well I have always felt that language is a powerful tool and  many words have meanings that are older and deeper than most of us ever realise.

Two and a half thousand years ago a man called Confucius said many interesting things but one that struck me was.

I hear and I forget.

I see and I remember.

I do and I understand.

Today that saying has become central to the philosophy of my work.

Lore describes knowledge acquired not just from books and teaching but from experience as well.

The word Saga is about telling the story of history and achievement. Many of the Icelandic Sagas are about everyday people that lived in extraordinary times.

Add to that the historical origins of the words and I can’t think of two words that say it better. Can you?